Yoram (Jerry) Wind

Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 has been the Lauder Professor Emeritus and Professor of Marketing. Since then, he’s continued his active research, publication, lecturing, and advising of profit and nonprofit organizations. Among his many innovations at Wharton, he founded the Wharton “Think Tank” – The SEI Center for Advanced Studies in Management and directed it for three decades. He led the development of the Wharton Executive MBA, the Lauder Institute, the new MBA curriculum of 1990, The Wharton Fellows, Wharton School Publishing, and various research programs including The Value of Marketing and The Future of Advertising.

He has edited top marketing journals and published over 300 articles, manuscripts, and chapters. He authored, co-authored, or edited 30 books and received the four major marketing awards: Buck Weaver, Parlin, Converse, and AMA/Irwin Distinguished Educator Award. He was inducted into the inaugural group of AMA Fellows.

He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies and still testifies in intellectual property cases. He co-founded Reichman University, the first private, nonprofit university in Israel, formerly known as The Interdisciplinary Center (IDC) Herzliya, and is the 2021 recipient of their Honorary Doctorate. His current research explores marketing-driven business strategy, creativity, and innovation (developing a Creativity course for Coursera for all ages, professions, and countries) and AI for customer engagement (edited a special issue of MBR on that topic). His recent books include Transformation in Times of Crisis (December 2020), Can Art Resolve Conflict? (2018), Beyond Advertising: Creating Value Through All Customer Touchpoints (2016) and The Network Imperative: How to Survive and Grow in the Age of Digital Business Models (2016). He is a 2017 inductee into the Marketing Hall of Fame, the recipient of the 2023 International Marketing Trends Conference Award (Paris), and the Co-founder of the Reimagine Education Global Competition and Conference (now in its 10th year). His latest venture is the development (with Amelia) of an AI-empowered new education paradigm.