Senior Vice President, Digital Strategy and Innovation
Executive Director, Performance Innovation Lab
Vince Ford is senior vice president of digital strategy and innovation, executive director of the Performance Innovation Lab, and the Field-McFadden Chair in Digital Studies.
Dr. Ford was previously the vice president of digital strategy and customer experience for the New York Philharmonic. He joined the orchestra in 2007 and held increasingly senior roles there. During his tenure, the New York Philharmonic has become a model for the field through its use of technology, social media, and self-produced content to build robust digital communities. Through an expansive portfolio led by Dr. Ford, the organization expanded its digital presence to reach millions of people per year, earning several GRAMMY nominations, a Webby, and numerous awards and grants in the process.
Dr. Ford previously led the modernization and redevelopment of commerce and digital marketing functions for the Atlanta Symphony Orchestra. He has worked in various marketing and digital capacities during his career. Dr. Ford is regularly engaged to speak about digital media strategy and trends in the performing arts. He has consulted with arts organizations of all sizes to develop successful digital strategies, including the Detroit Symphony’s live streaming program DSO Live.
In 2019 Dr. Ford completed his doctorate in business at Temple University. He holds an M.B.A. from Emory University’s Goizueta Business School and a Bachelor of Music from the University of Georgia. He studied horn with Dr. Jean Martin-Williams and Richard Deane and was a freelance performer in the Atlanta area for ten years.
Dr. Ford joined the faculty of the Curtis Institute of Music in 2020. He also teaches at Columbia University.