Orchestrating Opportunity: Entrepreneurship

Today's classical music landscape requires an entrepreneurial mindset

Read the full article HERE.
By Ryan Scott Lathan

Success in today’s cutthroat classical music landscape demands more than technical skill or artistic excellence—it requires an entrepreneurial mindset to carve out a sustainable career. Five acclaimed Curtis alumni—Adrian Anantawan (Violin ’06), Joseph Conyers (Double Bass ’04), Helen Liu Gerhold (Harp ’18), Mary Javian (Double Bass ’99), and Johnathan McCullough (Opera ’17)—offer tips on how young musicians can become better entrepreneurs in the 21st century.

From the Spring 2025 issue

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