Senior Director of Marketing

Key Areas of Responsibility: 

• Develop and execute an annual marketing plan to reach earned revenue goals.
• Define and implement engagement and retention plans for key stakeholders: subscribers, single ticket buyers, free event attendees, community participants, and online audiences.
• Develop campaigns, customer experience training, special events, and other resources to diversify and deepen engagement with existing stakeholder groups.
• Collaborate with Advancement and PR/Comms to oversee outward-facing communication.
• Work with the Enrollment and Admissions team to achieve recruitment and enrollment goals; develop marketing strategies and materials to support conference participation, targeted advertising, promotional efforts, and other initiatives.
• Manage the design and production of print and digital collateral, and branded merchandise.
• Oversee relationships with external vendors: brand agency, web design agency, advertisers, etc.
• Oversee owned digital channels, including website, email, social media, and paid media.
• Provide marketing strategy development for various organizational programs, including Curtis Opera Theatre, Curtis Symphony Orchestra, Curtis Recital Series, Curtis New Music Ensemble, Curtis Studio, Curtis on Tour, Curtis Artist Management, and summer programs.
• Responsible for maintaining and promoting institution-wide brand consistency.
• Conduct marketing research and identify new opportunities for growth and development. 
• Proactively engage with colleagues to provide insights and practical solutions that support departmental goals in all areas of musician lifecycle engagement, from prospects to alumni.
• Manage departmental budget of approximately $300,000.
• Lead and manage a centralized marketing team of three full-time and two part-time employees, serving departments across the institution.
• Occasional copy writing and proofreading.
• Oversee patron services for all recitals and performances on campus. Up to 150 per year.
• Support marketing activities for Curtis Performance Innovation Lab and other innovation projects.
• Perform related responsibilities as required. 

Curtis welcomes applications from people with a wide variety of experience and backgrounds, who are eager to work hard, learn, and contribute.

The successful candidate is an optimistic, strategic, collaborative, creative, curious, results-motivated marketing professional with fastidious attention to detail and a demonstrated ability to create and implement a plan toward successful outcomes. 

Education/Experience: 

• 7-10 years of significant experience marketing concerts & events or higher education. 

• A track record of increased responsibilities, including demonstrated success in meeting earned revenue goals. 

• Comprehensive digital marketing strategy experience with social media, advertising, and email to both drive revenue and expand the brand. 

• Experience in pricing tickets and forecasting sales. 

• Strong writing and proofreading skills as needed for marketing materials. 

• Exceptional project management skills. 

• Motivated by working in a small, fast-paced work environment.     

• Flexibility to work occasional evenings and weekends as needed. 

• Innovative, forward-thinking professional with exceptional interpersonal skills, a genuine and infectious enthusiasm for young artists and the mission of Curtis. 

• Ability to think analytically and creatively; a fact-based, data-driven professional. 

• Strong communication skills, and ability to foster an environment that is conducive to open and direct communication with individuals of varying degrees of involvement with the school. 

• A resourceful, results-oriented leader with the ability to think strategically, generate new ideas, prioritize, plan, set goals and objectives, and meet multiple deadlines. 

• Ability to speak credibly and persuasively about Curtis’s mission and vision. 

• This is a full-time on-campus position: candidate must be willing to work in Philadelphia, PA.

The ideal candidate must exhibit qualities consistent with Curtis’ core values:

• Pursuit of Excellence
• Learn by Doing
• Community
• Collaboration

• Exertional requirements are consistent with routine office environment.
• This is an onsite position on Curtis’ campus in Philadelphia, PA, and in-person work is required.
• Visa sponsorship is not available for this position. Applicants must be authorized to work in the United States for any employer at the time of hire.
• The final candidate will be required to successfully pass a background check and obtain PA Act 153 clearances.

• Gross annual salary for this position is within the range of $100,000 – 110,000. Final compensation will be based on experience and qualifications.
• The Curtis Institute of Music offers a number of perks for full-time staff including complimentary lunch on campus during the academic year and commuter support.
• This position is benefits eligible. Curtis offers a comprehensive benefits package for eligible employees including health, dental, and vision insurance, basic term life and accidental death and dismemberment insurance, short and long-term disability insurance, supplemental insurance options, and paid parental leave.
• 401k plan participation begins after one (1) year of eligible service consistent with the plan requirements.