Marketing Manager, Audience Development & Experience

Reports to: Director of Marketing

Department: Digital Strategy & Innovation

Status:  Exempt

The Marketing ManagerAudience Development and Experience is responsible for executing the sales strategy and marketing tactics outlined by the Director, Marketing to attract, retain, and engage audiences for the Curtis Institute of Music’s performances. Areas of focus include implementing a robust subscriber acquisition and retention program, managing institutional complimentary ticketing, initiating a group sales program, and collaborating across the organization to grow audiences for the wide variety of programming offered at Curtis.    

The Marketing Manager, Audience Development and Experience reports to the Director, Marketing and plays a critical role to support several strategic goals: to sustain growth and success of our students; to raise the profile of the school in Philadelphia and beyond; to position Curtis as an essential community resource for Philadelphia; to help diversify, expand, and strengthen the Curtis community; and to support a stable financial foundation on which to build the next 100 years of world-class education and artistry.  

Measurable outcomes include increased subscribers, single ticket buyers, and attendees at free events  

Essential Functions:

  • Execute and manage audience retention and growth plan for all performances, including Rush and student tickets, Rewards Card Program, audience communications and experience
  • Develop ticketing strategies for corporate community, out-of-town visitors, convention groups, school/university groups, professional associations, social clubs, and other local groups
  • Revise and create new sales strategies to help achieve departmental goals
  • Establish a group sales initiative from marketing tactics to implement engaging, high leverage campaigns that are efficient, cost effective, and targeted to grow audiences and revenue
  • Lead audience experience initiatives to align with Kimmel Center resident companies, providing regular institutional trainings and updates
  • Communicate effectively, not only with Curtis staff, on matters such as logistics in all channels of front-of-house with members of Kimmel Center, Ticket Philadelphia, Curtis trustees and high-profile donors, and all other presenting organization staffs
  • Support Advancement with complimentary or discount tickets and order mechanisms for Alumni and Volunteers programs
  • Establish good data practices for tracking audience information and participation
  • Monitor metrics from audience development efforts against key performance indicators
  • Track and monitor relevant budget lines
  • Other duties as assigned 

Qualifications & Skills:

  • Minimum of 3 years of group sales, marketing and membership, or other relevant experience 
  • Previous experience with an entertainment, attraction, or performing arts presenter highly preferred 
  • A passion for and working knowledge of classical music preferred 
  • Excellent verbal and written communication skills 
  • Proven track record in sales, with annual growth demonstrated in key areas of focus 
  • Exceptional patron service and retention abilities 
  • Capacity to manage up and down in a complex environment 
  • Superior organizational skills, attention to detail, and the ability to meet simultaneous deadline 
  • Self-motivated, results-oriented, and capable of working a fast-paced, team-oriented environment with a positive and collaborative demeanor 
  • Familiarity with Raiser’s Edge, Luminate Online, or other Blackbaud software is a plus 

Required Core Values:

The ideal candidate must exhibit:

  • a positive, “can-do” attitude
  • devotion and dedication to Curtis, its students, alumni, and parents
  • passion for their work, and contribution to the field and greater good
  • commitment and accountability for their work, and an ability to effect change
  • desire and willingness to collaborate, think creatively, and make data-driven decisions
  • respect, courtesy, and patience for colleagues, other staff, faculty, patrons, core constituents, and volunteers
  • an eagerness to make Curtis a more diverse and inclusive institution

 Working Conditions/Physical Demands:

  • Routine for office environment
  • Flexibility to work nights and weekends for performances as required 

 To Apply:

For best consideration, interested and qualified applicants should electronically submit a cover letter, resume, three professional references, and salary requirements to: Position will remain open until filled. Curtis offers a competitive salary, commensurate with experience, and an attractive benefit package. Hire is contingent upon the successful passing of PA Act 153 and criminal (ADP) background screenings. No phone calls, please. EOE. URL: