Infrastructure
To fulfill its ambitious plans, Curtis must ensure that its infrastructure—governance, staffing, systems, and processes—is fully aligned with the work it has set out to do. In FY 2011, judicious investments in infrastructure supported the successful pursuit of Curtis’s strategic goals.
Curtis’s ongoing operations and the initiatives propelled by the strategic plan carry financial implications that are planned in advance through a five-year financial projection, recast annually. Similarly, an annual program of Board evaluation ensures that the school’s governance structure supports the Strategic Plan.
Among the strategic steps Curtis took in FY 2011 to ensure that its infrastructure can support the multi-year goals of the Strategic Plan:
- under the leadership of a new senior director of digital initiatives, refined the capabilities of the new Curtis.edu website to enhance the intranet for the Curtis community and the user experience for all visitors
- conducted a communications audit, resulting in refinement of Curtis’s visual identity and redesign of all print and online communication
- prepared for the 2011-12 celebration season following the opening of Lenfest Hall by establishing a season theme and design approach and by activating a cross-departmental planning group
- established a video strategy to complement ongoing press and social media efforts and raise Curtis’s online visibility
- implemented an orientation program for new Overseers and broadened the geographical diversity of this governance group, including the appointment of two additional international members
Photo: David Katzenstein
